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Samsung's Frame TV doubles as work of art when turned off

Samsung’s Frame TV becomes work of art when not in use

Consumer electronics giant Samsung has recently introduced The Frame TV that can be displayed as a picture frame on the walls of your home. Developed in collaboration with renowned Swiss industrial designer Yves Béhar (Founder Fuseproject), it can transform from a television into a work of art when turned off. It is available in two sizes – the 65-inch model costs US$2,799, and the 55-inch model is priced at $1,999.

There are options to customize frame color and material as per personal preferences. Using the Art Mode feature, you can use the TV’s screen to display exclusive artworks ranging from paintings to images from your personal collection. So when you are watching TV, it offers 4K UHD picture quality for optimal enjoyment and when idle, it becomes a customizable work of art.

The Frame TV uses an ambient light sensor to adjust color and brightness settings according to the room while built-in motion sensor detects people’s movement to display images every time a person comes in its proximity, and when there is no one in the room, the screen goes blank to save power.

Samsung is providing its No Gap Wall Mount with purchase of The Frame, so you don’t need to buy any additional accessory to hang it on walls. However, you can also use Samsung’s recently-unveiled QLED TV accessories such as Invisible Connection, if you want to install it without disturbing the existing decoration of your home.

Customers also get access to a library of more than 100 exclusive works of art by renowned global artists curated by Samsung. With such a huge array of paintings, prints, photos, and frames, the Frame TV goes beyond entertainment and becomes a high-tech accessory to express your vision through images.

After its announcement at CES 2017 and global launch in Paris, The Frame TV has since been exhibited in various design fairs including Milan Furniture Fair 2017, Casa Decor 2017 and Albertina museum in Vienna.

Samsung's Frame TV doubles as work of art when turned off_1

The Frame TV by Samsung doubles as work of art when not in use

Samsung's Frame TV doubles as work of art when turned off_1

Customizable frame options

Samsung's Frame TV doubles as work of art when turned off_1

Four color and material options for bezel

Samsung's Frame TV doubles as work of art when turned off_1

Art Mode feature to transform TV into a picture frame

Samsung's Frame TV doubles as work of art when turned off_1

Built-in light and motion sensors

Samsung's Frame TV doubles as work of art when turned off_1

Offers 4K UHD picture quality

Samsung's Frame TV doubles as work of art when turned off_1

Mount to walls with No Gap Wall Mount and Invisible Connection by Samsung

Samsung's Frame TV doubles as work of art when turned off_1

Customers get access to huge collection of artworks by renowned artists

Samsung's Frame TV doubles as work of art when turned off_1

Customize to blends into every type of interiors

Samsung's Frame TV doubles as work of art when turned off_1

The Frame TV looks like a painting when idle

Via: Samsung

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