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If you are a budding entrepreneur or creator, searching for funds can be challenging. You either have to apply for grants, knock investors door, or seek a loan. Whichever option you choose, there is always a mutual risk involved. And just in case, the project goes downhill, it could typically lead to severe consequences like damaged credit scores, legal action, and seizure of collateral. This is the primary reason why creators deem crowdfunding to be a much safer option.
What is Crowdfunding?
Crowdfunding, as the term suggest is the process of raising funds for a project, business, or cause by collecting small, voluntary contributions from a large number of people, usually via the internet. Among an array of crowdfunding platforms available today, Kickstarter and Indiegogo stand out as the two most prominent reward-based sites, particularly for innovative products, technology gadgets, smart home devices, creative projects, and startup ventures.
Kickstarter
Launched in 2009, Kickstarter has established itself as the largest and most recognizable crowdfunding platform, distinguished primarily by its all-or-nothing funding model. Under this approach, campaigns must reach or exceed their funding goal within a specified timeframe. This could vary from 15-45 days or more. If a campaign fails to meet its goals, backers (people making pledges) are not charged and no money is deducted from their respective accounts. As of January 2025, more than 651,000 projects have been launched worldwide on the American crowdfunding platform Kickstarter, a figure that’s projected to double by the year 2030.
Indiegogo
Indiegogo, which actually launched slightly earlier than Kickstarter in 2018, has positioned itself as a flexible alternative particularly suited for technology hardware and innovative gadgets. The platform historically distinguished itself by offering flexible funding options that allowed creators to keep whatever they raised even if they didn’t meet their goal, though by late 2025 it shifted primarily to an all-or-nothing model similar to Kickstarter’s approach.
Together, Kickstarter and Indiegogo dominate the reward-based crowdfunding landscape for product innovations, especially in home and technology spaces encompassing smart devices, kitchen gadgets, and design-forward items.
If you have specific query regarding a project, you have backed or any inquiry pertaining to how to launch your own crowdfunding campaign, both Kickstarter and Indiegogo offer their FAQ section that can guide you through doubts your scepticism you have regarding a project or funding model.
Disclaimer: Homecrux features numerous projects from Kickstarter and Indigogo for information purposes only. We do not promote or test the products we feature while they are available for crowdfunding. Hence, we advise our readers to be cautious and back projects judiciously. In case of any fraud being suspected or reported, please reach out to Kickstarter/Indiegogo support teams only.
