Since its inception in 2018, JONR has been dedicated to creating cleaning appliances that blend innovation with practicality. The company’s latest release, ED12 Pro Max, unveiled at IFA 2025, takes this vision one step further. The cordless wet-dry vacuum cleaner promises to transform the way we clean our homes, courtesy of its impressive 17,000Pa suction power that effortlessly removes everything from pet hair to liquid spills, making it suitable for mosaic flooring, tiles, marble, and laminate surfaces.

The powerful suction mechanism of JONR ED12 Pro Max is coupled with an advanced hot water cleaning system, making it a versatile all-in-one solution for tackling dirt, spills, and stubborn stains on hard floors. All-in-all, the vacuum cleaner is designed to simplify cleaning routines while delivering professional-grade results.

The major aspect that has led to ED12 Pro Max generating significant traction at IFA this year is cutting-edge technology coupled with a user-friendly design. The 2-in-1 vacuum and mop is engineered to handle both wet and dry messes in a single pass, making it ideal for households with pets and children. However, the biggest highlight of the device is its automotive-grade quality features that ensure durability, safety, and reliability that rival even the most robust household appliances.

One of these features is the vacuum’s hot water cleaning system, which uses 70-degree Celsius water to dissolve grime and stains. Post deep cleaning, the vacuum employs a hot air drying system to keep the brush odor-free and dry after each use. This hands-free self-cleaning process, activated with a single button, eliminates the hassle of manual maintenance, keeping the device hygienic and ready for its next use.

It can clean right up to baseboards and corners, thanks to its three-sided, ultra-narrow edge design, which ensures no spot is left untouched. For this endeavour, JONR features a 180-degree lie-flat design that allows it to glide under furniture, reaching areas that traditional vacuums often miss.

Besides technical features, the all-in-one vacuum cleaner also boasts a user-friendly design. Weighing just 7.9lbs and measuring 5.12 inches thick, it’s easy to stow. The vacuum boasts a self-propelled mechanism, allowing easy movements for the vacuum cleaner. This not only reduces physical strain during cleaning but also makes the process a whole lot easier.

The device is powered by a 6×4,000mAh battery pack, providing up to 40 minutes of runtime, enough to clean up to 1,500 square feet on a single charge. With an 850ml clean water tank and a 450ml dirty water tank, users can clean large areas without frequent refilling or emptying. As a standard in the vacuum cleaner industry, the robotic vacuum features anti-tangle technology, which uses a serrated brush scraper to guide hair to the dirty water tank, preventing clogs and keeping the roller brush clean, making it a favorite among pet owners.

A major setback with most vacuum cleaners is the noise they end up creating when cleaning. That is not the case with JONR ED12 Pro Max, which operates at a quiet 75 decibels, hence ensuring minimal disturbance. Other thoughtful features JONR ED12 Pro Max comes equipped with are its stand-to-stop design that allows users to pause cleaning effortlessly, while the included charging base, cleaning brush, and cleaning tablets or solution add to its convenience. The JONR ED12 Pro Max is available for purchase through JONR’s official website and Amazon. For those attending IFA 2025, JONR’s booth offers an opportunity to experience the vacuum’s capabilities firsthand.

Image: JONR
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Atish Sharma is a seasoned journalist, theatre director, and PR specialist with over ten years of experience in print, electronic, and digital media, based in Shimla, India. He's played pivotal roles as a field journalist at Hindustan Times and currently serves as the Managing Editor at Homecrux, where he writes on consumer technology, design, and outdoor gear. When not working on his writing projects, Atish loves to explore new Kickstarter projects, watch cult classic films, interview designers, and ponder existential questions.

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