When PawSwing first introduced its bionic cat-tongue grooming system, it changed the way pet owners approached daily coat care. The company’s Purrring Cat Self-Groomer had already shown how instinct-driven products could replace stressful brushing with natural comfort. Building on that success, the new PawSwing Self-Grooming Cat House Neo offers an even more refined approach to feline grooming and wellness.
Since its launch in 2024, PawSwing has reached more than 4,500 households in 55 countries, with videos of cats enjoying the experience amassing over 100 million views across TikTok and Instagram. The Neo cat house was developed based on feedback gathered from thousands of owners, addressing concerns about ease of use, cleaning, and long-term health benefits.
Unlike the earlier Pro version, which used a built-in treat dispenser, the Neo replaces it with a main food bowl. This encourages grooming during meals in a private, stress-free environment and prevents issues of overfeeding while turning the space into what PawSwing describes as a “VIP dining room.”
Convenience, Design, and Safety in Complete Sync
Ease of use has been another priority. Installation has been simplified by 80 percent compared to the Pro, with only four parts and setup completed in under a minute. Cleaning has also been streamlined with slide-open fur collection boxes that cut maintenance time by half. The Neo is lighter and more compact, making it easier to move, while still retaining the cozy, secure feel cats seek out for rest and play.
At the heart of PawSwing Neo is the pioneering bionic cat-tongue grooming system, inspired by research into feline tongue papillae. Its comb modules replicate the golden-ratio bristle design that has evolved over millions of years, gently flattening the undercoat before reaching the top layer. Six flexible modules form a ring that delivers true 360-degree grooming, powered entirely by a cat’s own movement. This purely kinetic, non-electric system eliminates noise, ensures safety, and guarantees there is no risk of pinching.
Experience Next Step in Feline Wellness
The grooming entrance is adjustable, allowing gradual adaptation for cats of different breeds and body sizes. Paired with observation holes for stress-free hiding, a scratch-resistant felt exterior for claw sharpening, and a food-grade silicone kinetic plate, the Neo functions as a complete wellness station. Built with renewable PET felt and durable materials, it reflects PawSwing’s commitment to eco-conscious design.
Their mission has always been to combine love and science to improve feline life. With the Neo, grooming becomes a natural, instinctive habit that strengthens bonds while simplifying pet care at home. For many, it feels less like a product and more like a partner in giving cats the comfort and health they deserve.
For owners, the benefits are clear: reduced shedding by up to 80%, fewer hairballs, cleaner homes, and no need for expensive salon visits. The Neo is especially valuable for long-haired breeds, multi-cat households, elderly pet owners, or anyone whose cats resist traditional brushing.
Backed by a two-year warranty and a 90-day unconditional money-back guarantee, the product also offers complete peace of mind. Neo self-grooming cat house pre-sale begins October 15, offering cat owners an exclusive early-access opportunity ahead of the Kickstarter launch on November 11. Interested pet lovers can reserve their PawSwing Neo early with just a $9 deposit and enjoy a $30 discount off the Kickstarter Super Early Bird price of $179 (MSRP $289) ahead of the crowdfunding launch.
