Samsung got new competitors for its popular The Frame TV at CES 2026, in the likes of LG’s Gallery TV and Amazon Ember Artline TV. After most brands have weighed in their new options, Samsung has adopted a different formula – no new additions to The Frame’s display tech – rather the company has simply launched new sizes to cater to more budget levels.
The Frame TV still uses a regular QLED panel with LED backlighting, while The Frame Pro retains the ‘Neo QLED’ backlighting with Mini-LED backlighting. In 2025, The Frame TV was available in sizes ranging from 32 inches to 85 inches and now you have a new 98-inch TV that lets you display artworks on a bigger screen. As noted by Sammobile, the 43-inch and 50-inch sizes of The Frame TV will come with One Connect Box, while the other sizes will have built-in ports.
The Frame Pro was available in 65-inch, 75-inch, and 85-inch sizes last year but now Samsung has launched a smaller, 55-inch model. It comes with a Wireless One Connect Box featuring Wi-Fi 7 support that removes the clutter of wires to make The TV look more like an art frame on the wall.
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Both the TVs feature 4K resolution, 144Hz refresh rate, ALLM, and AMD FreeSync Premium that makes them suitable for viewing as well as gaming, while a glare-free coating ensures it looks clear from different angles. In terms of audio and video, they support Eclipsa Audio, HDR10+ Advanced, Dolby Atmos, HDR10, HDR10+, and HLG high dynamic range formats.
Much like previous versions, you can access Art Mode and Art Store to download art pieces in both The Frame TV models. They also come with Samsung Vision AI Companion, which can answer your questions about on-screen content, along with music and video as well as food recommendations. Other cool features include the No Gap Wall Mount design and customizable bezels that can be added through a magnetic system. These TVs run Tizen OS 10.0 with the One UI design and each TV gets seven years of software updates.
Via: Press Release
