Formula 1 has teamed up with Pottery Barn Kids and Pottery Barn Teen to unveil brand-new children’s home furnishings. The first-ever collaboration between Formula 1 and Williams-Sonoma, Inc., parent company of Pottery Barn, brings the thrill of the race course to your child’s space with sleek, high-quality modern designs. The partnership builds on F1’s commitment to engage the rapidly growing younger fan base, and follows collaboration with brands like LEGO Group, Mattel, and Disney’s Mickey & Friends.
Available in select Pottery Barn locations, both ranges flaunt a striking palette of racing red, jet black, crisp white, and smooth metallic accents throughout. The ranges are marked by iconic chequered patterns and textured embroidery, along with stylish graphic prints that are sure to be a hit among kids and teens.
Emily Prazer, Chief Commercial Officer of Formula 1, said, “The Formula 1 for Pottery Barn Kids and Pottery Barn Teen collections will bring the thrill of racing into the rooms of young fans who share our passion for speed. This exciting collaboration is a great example of Formula 1 innovating and partnering with leading brands to identify new and creative ways to show up for our fans.”
The Formula 1 x Pottery Barn Kids collection features bedding, rugs, décor, and accessories, aiming to transform the bedrooms and playrooms of the young demographic into imaginative, race-ready spaces. Each item is made using high-quality sustainable materials.
The Formula 1 x Pottery Barn Teen range blends style with speed through racecourse-inspired details. It includes statement quilts, modern lighting with tire and wheel motifs, and rugs paying tribute to the track.
Jennifer Kellor, President, Pottery Barn Kids and Pottery Barn Teen, said, “Our collaboration combines our (F1’s)commitment to sustainability and quality home furnishings with the energy of Formula 1 in a way that feels bold, elevated, and authentic.”
The Formula 1 x Pottery Barn Teen collection includes 14 products, with prices ranging from $40 to $349. On the other hand, the Formula 1 x Pottery Barn Kids range has 20 products with prices between $35 and $849. Your teen or the youngest fan in your family definitely needs this collection!
