California-based Storovic, known for its odor-free travel bags that use cold plasma technology, has now released the new Pure Care Brush for dogs and cats. This multi-functional grooming tool utilizes the same cold plasma technology to eliminate bacteria at the source, without the use of chemicals, making the brush safe for your pet’s skin.
This technology has been tested and is known to sterilize, deodorize, and provide antibacterial care, thus trustfully caring for and keeping your pet’s coat clean with daily usage. It claims to neutralize up to 95 percent of bacteria and regulate skin oils, while reducing skin irritation, calming inflammation, if any, and boosting blood circulation.
The Storovic Pure Care Brush runs at low temperatures and leaves no harmful residue. It draws power from a rechargeable battery that can be fast charged via USB-C. The battery is safely sealed within a housing and provides optimal, low power. A 60-minute charge, the company claims, delivers up to four weeks of daily grooming.
The Pure Care Brush features knob-controlled retractable teeth that stay protected during storage or travel, ensuring a longer lifespan. You turn the knob to retract the bristles when cleaning up your pet, and retract them back if you need to store the brush in a bag or drawer.
The integrated cold plasma technology allows the brush to energize the surrounding air into a gentle, cool state where active electrons kill bacteria while being completely safe for your pet’s skin. Since the brush is a safe and clean way to groom, your pet’s fur is hygienic for them to lick and for you to rub and pamper immediately after the grooming session.
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You can use the brush alone for cleansing and sterilizing, or pair it with the additional botanical serum to enhance grooming and care. The brush prepares skin to absorb essentials and maximizes moisturizing effects.
The pet brush uses hypoallergenic, static-reducing resins that are safe for pet fur and skin. Likewise, the comb teeth are rounded and spaced to glide smoothly through fur. If you want to reduce pet odors and germs without chemicals, the Storovic Pure Care cold plasma brush is a great option for you. You can pre-order it for $59 from Kickstarter, with delivery expected to start in March 2026.

