Most people consider air conditioners to be an eyesore. Well, they are inclined to their opinion, but the cancel-culture gang must understand that an AC is an industrially developed appliance, not a red carpet model that is supposed to look sleek, stylish and eye candy. If you still feel the requirement for a fancy-looking AC for your home, have a glimpse at New York City-based July’s latest window air conditioner featuring a moss-covered panel that would make your wall green.

The July window AC reimagines the traditional design of an air conditioner and is available for $399 but with add-on accessories it would cost about $474. An extra $75 for dead moss may please some of you but it also poses some strong questions regarding its mechanism and functionality.

How much does the moss impact the airflow of the unit? Does the moss panel allow for airflow through it? These are some common questions raised by the people on their social media handles.

To silence its critics, July AC answered, “This works the same as all our other units, with the air outflow coming from above the panel, and the intake happening around the sides. We have just tried to simplify the usual design of the A/C to get rid of the vents you usually see, but it works the exact same way.” Thus meaning, moss won’t cause any trouble in the air inflow.

Also Read: How to Choose the Right Air Conditioner for Your Home

The July AC also functions as an air purifier with built-in filters that capture pollen, pet dander, wildfire smoke, and other pollutants from air. It can be controlled with the companion mobile app over Wi-Fi or voice assistants. Moving back to the moss part, the window AC delivers the effect of a vertically-oriented patch of lawn on your wall.

Image: July
Image: July
Image: July
Image: July

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Atish Sharma is a seasoned journalist, theatre director and PR specialist based in Shimla, India. He boasts over eight years of experience in print, electronic, and digital media, and has played pivotal roles as a field journalist at Hindustan Times. When not weaving a web of words at Homecrux or scouring new tiny houses, you'll discover him immersed in cinema, savouring cult classics, interviewing production designers or embarking on a quest for existential truths, far beyond his fantasy of being a cowboy who never rode a horse.

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