Whether you’re summoned for a spontaneous family picnic, have a sunny beach trip on your mind, or are heading out for a planned road journey with a group of friends, the right lunch box cooler can be the difference between a good and less-than-satisfactory outdoor experience. Frankly, who likes lukewarm beer or the sight of a mangled sandwich? After the success of its SOFTCOOL 15 and SOFTCOOL 20 lunchboxes, DAM Coolers has returned to Kickstarter with a crowdfunding campaign for a more convenient package that marries the unique features of its bestselling predecessors.
Meet the SOFTCOOL 10, which the company bills as a rugged, everyday lunch box for life on the go. DAM Coolers has been at the forefront of changing the look and functionality of traditional coolers, making them more lightweight, sleek, and versatile to keep drinks cool and sandwiches just the way you like them.
High-utility soft-sided coolers have come a long way, but they tend to lack durability and, in instances, fail to maintain the temperature of their contents. The result is displeasing, to say the least. Options from DAM have made us consider how well our lunch box can move through the world with us and ensure that the food and drinks remain refreshingly cold even when the sun is beating down hard.
A good outdoor adventure is more than just carrying cold beer, fresh food, and sunscreen; you need so much more. The versatile and practically-sized SOFTCOOL 10 is on a mission to ensure that you have everything your active lifestyle demands on the move. Featuring superior 30mm vacuum insulation, the lunch box cooler boasts a 10-quart capacity. More than the spacious top compartment for drinks, the SOFTCOOL 10 has utility pockets on all sides to keep essentials protected.
Envisioned to be more than an average lunchbox. DAM Coolers’ SOFTCOOL 10 is an everyday adventure cooler, redefined. The difference starts at the top, where the conveniently sized cooler has a quick access hatch that allows you to reach out for the drink without having to rest the lunch box down and open the main compartment. It has a hard case storage on the front for your sunglasses and valuables, and other heavy-duty side pockets that can safeguard your essentials from moisture, water, and even heat.
The most exciting aspect of the SOFTCOOL 10 lunch box is its soft divider pouch that turns the main compartment into two sections. It attaches using Velcro and separates your snacks and drinks. When you’re on the move, this pouch can transform into a sleek, portable carry-on for keys, phones, or cards.
In addition to keeping your food hot or cold and drinks chilled for when you need them, the SOFTCOOL 10 comes with adjustable straps to transport it on the shoulder or carry it in the hand. For the interested, the cooler/lunch box is available for a super early bird price of $100 through Kickstarter now. Deliveries are likely to start in August 2025.
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