LG is unveiling its 2024 OLED TV series at CES 2024. Equipped with the company’s advanced AI processor, these OLED TVs promise unmatched visual experiences, presenting images that are more vivid and true-to-life.
The company has adopted a consumer-centric philosophy of “Sync to You, Open to All” that aims to offer tailored experiences for diverse lifestyles. Through its webOS smart TV platform, LG strives to provide unique, accessible solutions, enhancing connectivity and delivering a comprehensive entertainment experience.
The 2024 OLED Evo TV series showcases LG’s state-of-the-art AI-powered processor, specifically crafted for OLED displays. Noteworthy models, such as the LG SIGNATURE OLED M4 and LG OLED G4 feature the groundbreaking Alpha 11 AI processor that significantly enhances both visual and auditory performance for these televisions. This results in a 70 percent boost in graphics and a 30 percent increase in processing speed compared to previous models.
These cutting-edge LG OLED TVs utilize advanced AI upscaling techniques to refine blurry elements and thus offer sharper visuals. The AI-driven color enhancement analyzes frequently used hues, capturing the intended emotional tones set by users. Moreover, the Dynamic Tone Mapping Pro technology enhances brightness and contrast creating a more lifelike, three-dimensional image.
The line-up is highlighted by LG SIGNATURE OLED M4, a wireless marvel available in a 65-inch variant and offering a clutter-free viewing experience. This model features the innovative Zero Connect Box that enables wireless 4K 144Hz video and audio transmission for an immersive viewing experience.
Park Hyoung-sei, LG’s Home Entertainment Company president, affirms LG’s leadership in the premium TV market, emphasizing the unparalleled customer experience offered through webOS’s diverse content and services.
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The AI Sound Pro in LG’s OLED TVs delivers immersive audio that simulates a virtual 11.1.2 surround sound environment. Advanced AI technologies separate vocals ensuring clear dialogue and enhanced audio positioning for a more natural sound distribution.
LG’s OLED Evo models have earned recognition for their pristine image quality, receiving VESA’s ClearMR certification. Furthermore, these gaming-friendly OLED TVs boast a 4K 144Hz refresh rate and HDMI 2.1 features, complemented by Game Optimizer settings tailored for various gaming genres, ensuring smooth immersive gaming.
In this series, LG enhances home entertainment personalization with the latest webOS version, enabling users to create individual profiles and access tailored content effortlessly. The webOS program offers continuous updates for selected LG TV models, ensuring a modern user experience for five years.
LG prioritizes accessibility, offering a range of features designed for users with diverse needs. The latest LG TVs support smart home devices such as Matter, Apple AirPlay, and Google Chromecast thereby enhancing compatibility and ease of use. Furthermore, seamless integration with LG soundbars using built-in WOWCAST ensures superior audio quality.
To support individuals with varying abilities, LG OLED TVs incorporate extensive accessibility features, including a dedicated Accessibility section within the Quick Card interface, providing easy access to services and support options via voice commands.
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