Accessories
Happy Egg Cushioned Packaging

Happy Egg uses clear cushioned packaging to prevent breakage

Taiwanese company Happy Egg has created a non-traditional cushioned packaging for its eggs to prevent breakage. Instead of a paper container, the company has used transparent PVC materials to provide cushioning to each egg, hence avoid any collision.

These crystal clear packages come in different styles including purse-like carrying bags that contain three individually cushioned eggs. Each egg is placed in a separate oval-shaped nest to avoid breaking of the shells due to collision.

The purpose of creating these natural-looking egg packing is to promote ethical practices while production of the eggs. Moreover, the use of vibrant colors along with the transparent packaging is to conjure happy feelings – reflected through these bright hues such as yellow and blue that are used in in the typography.

Happy Egg focuses on six notions: friendliness, happiness, sunshine, freedom, fertility and water – all propelling in the direction of consumers’ interest. The creative design of the new packing is to grab the attention of health-conscious consumers who prefer department stores rather than regular grocery stores.

Furthermore, the company is also providing three books with information about cage-free eggs, egg dishes, friendly egg producers – all three of them packed in the similar clear inflatable material. Find out more about the Happy Egg packaging concept here.

Happy Egg Cushioned Packaging

Happy Egg Cushioned Packaging

Happy Egg Cushioned Packaging

Each egg is placed in a separate nest to avoid collision

Happy Egg Cushioned Packaging

Transparent egg packaging

Happy Egg Cushioned Packaging

Made from PVC materials

Happy Egg Cushioned Packaging

The purpose of this packaging is to promote ethical egg production practices

Happy Egg Cushioned Packaging

Use of vibrant colors along with the transparent packaging is to conjure happy feelings

Via: DesignTaxi

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