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Home » Appliances » Samsung Launches 2026 OLED TV Lineup With Increased Brightness at CES 2026

Samsung Launches 2026 OLED TV Lineup With Increased Brightness at CES 2026

Smaller sized models use QD-OLED panels while bigger variant use Tandem W-OLED panel
Happy JastaBy Happy JastaJanuary 7, 20262 Mins Read
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Samsung Launches 2026 OLED TV Lineup With Increased Brightness at CES 2026
Image: Samsung
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Samsung has announced its 2026 OLED TV lineup at CES 2026, which includes four models: S85H, S90H, S95H, and the flagship S99H. The new OLED TV lineup features upgrades in brightness, gaming performance, and long-term software support. All 2026 models run on Tizen OS 10.0 and use different panel technologies according to size.

For the first time, Samsung has also extended the Art Store to its OLED lineup, allowing these TVs to display static artwork. Another shared feature is that all the TV models support the new Eclipsa Audio spatial sound format and HDR10+ Advanced.

The star of the 2026 Samsung OLED TV lineup is the S99H model, featuring an ultra-thin profile complemented by a refined metal bezel that makes it look like an art frame. As reported by Sammobile, it is available in 55-inch, 65-inch, 77-inch, and 83-inch sizes. All of them have 4K resolution and 165Hz refresh rate.

Samsung has used QD-OLED panels for smaller sizes, while the 83-inch variant uses LG Display’s Tandem W-OLED panel. The company claims the S99H model is able to provide up to 35% higher brightness compared to the predecessor S95F. Other highlights include the glare-free 3.0 anti-reflection coating and wireless connection with the One Connect box.

Also Read: Samsung Takes on LG With Its Own 2026 Micro RGB TVs Spanning 55 to 115 Inches

The S95H offers the same brightness improvements and features a flush-to-wall design. It also supports the wireless One Connect box and is available in 48-inch to 83-inch sizes. Samsung has also employed its dual-panel approach in this model. It uses LG W-OLED panels for the 48-inch and 83-inch models and QD-OLED for the remaining models.

The S90H model, catering to the mid-range segment gets a 15% increase in brightness. This OLED TV offers a 165Hz refresh rate and includes the Glare Free 3.0 coating. Samsung offers it in sizes from 42 inches to 83 inches, with QD-OLED and W-OLED panels depending on size. Lastly, the S85H model serves as the entry-level OLED model that uses W-OLED panels across all sizes and supports 100Hz or 120Hz refresh rates.

Samsung Launches 2026 OLED TV Lineup With Increased Brightness at CES 2026
Image: Samsung

Via: Samsung

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Happy Jasta
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Happy is a detail-oriented content writer who has been exploring topics like furniture design, smart home technology, camper trailers, and home décor for over seven years. He is a native of the Himalayas and a graduate of Himachal Pradesh University. Beyond writing, he enjoys web research, SEO, and Instagram marketing. When not writing, you can cross him on a hike or find him immersed in Pahari music.

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