Beer brand Amstel has now opened its doors to the latest ‘Cold Tub Pub’ – the world’s first ice bath pub for active cyclists. For cyclists partaking in the Prudential Ride London event, the popular beer brand will provide them a place to take an on-site ice bath.
Olympian Mark Cavendish was appointed as an honorary publican during the launch of the event. According to him, the benefits of ice baths as a recovery aid following an intensive day of exercise are well known. Ice baths are usually used by runners and cyclists as a cold therapy treatment for constricting blood vessels and decreasing metabolic activity. This further helps them to limit swelling and tissue breakdown.
Amstel’s pop-up pub features six of these two-seater ice tubs that offers a truly unique form of post-cycling recovery and all-around bonding experience for guests. Located near to the finish location of the race at 5b Pall Mall, racegoers can later stagger to the pub and brave a 10-minute dip in these ice bath tubs with a beer in hand.
Soon after a short period of refreshment and recovery, cyclists will be invited to unwind in the pub’s lounge, which is set to have a TV sharing footage from Prudential Ride London. Cold Tub Pub tickets can be reserved here. Each ticket comes with one complimentary 300 ml bottle of Amstel.