Back in 2015, Bang & Olufsen introduced the world to the Beolab 90, a series of floor-standing speakers that set the bar high for power and precision. Made from premium Scandinavian aluminium and oak, its striking design and breathtaking acoustic performance quickly won over hundreds of serious audiophiles willing to invest in the sculptural loudspeaker system.
A decade later, Bang & Olufsen has reimagined the iconic speaker by stripping it down to bare essentials. In celebration of its 100th anniversary, the Danish audio powerhouse has unveiled a special-edition version of its sculptural loudspeaker system, dubbed the Beolab 90 Titan Edition.
The new model retains its original size and the distinctive design of its predecessor. Tipping the scales at 143lbs, the speaker centerpiece is its meticulously designed aluminum cabinet. “Crafted in Denmark, each unit undergoes precision machining with a state-of-the-art CNC machine, for a flawless finish,” the Bang & Olufsen points out. The company further reveals that each Beolab 90 Titan Edition’s cabinet is hand-sandblasted to achieve an exceptionally smooth surface, refined to perfection.
On the tech front, the new model still packs 18 individually amplified drivers, coupled by 14 ICEpower 300-watt amplifiers and four 1000-watt Class D Heliox units, producing a staggering 8,200 watts of all-around acoustic power. However, the new edition does away with the acoustic veils of the original speaker, leaving the array of drivers exposed, akin to what it did with its latest soundbar, too.
For 100 years, innovation and design have been at the heart of Bang & Olufsen. The Beolab 90 Titan Edition pays homage to our iconic, flagship speaker, a product that has shaped much of our acoustic philosophy. But more than a celebration of our legacy, this edition showcases a level of craftsmanship and bespoke capability that only Bang & Olufsen can create. It is a bold statement of what’s possible when artistry, technology and vision converge: Kristian Teär, CEO of Bang & Olufsen
According to Forbes, “the Beolab 90 will be the first of five exclusive creations handcrafted by Bang & Olufsen’s Atelier in celebration of the company’s first 100 years of innovation”. While specific details are yet to emerge, this presumably would cost more than the predecessor, which is priced $211,800 a pair.
Getting to the bottom line, it’s been a hundred years since Bang & Olufsen has been in this business. And one thing that has remained constant for over a century is Bang & Olufsen’s knack for making top-tier audio gear with high art, even when that invites the occasional eye-roll on Reddit. It’s pretty clear that Bang & Olufsen is not pivoting its approach and will continue building statement pieces for those who can afford them. The rest of us can just admire the photos.
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