Celebrating 10th anniversary of its Family Program, IKEA USA has collaborated with Ogilvy to create the limited edition HUVUDROLL scented candle that smells like its famous Swedish meatballs. The candle is launched as part of the IKEA’s Store in a Box gift package sweepstake, available to Family Program members.
HUVUDROLL scented candle contained in a Store in a Box package aims to recreate the sensory experiences of visiting an IKEA store. The package also contains a number of other gifts that are not revealed yet.
If you love meatballs, then simply light up the candle in your living room or bedroom, and enjoy that savory smell in no time.
The new members of the IKEA Family can win the sweepstake and receive the candle as a standalone or as part of a larger package. The contest starts on 6 August and ends on 22 August.