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Oreo Vinyl

Oreo Vinyl: Edible vinyl records encourage teenagers’ passion for music

Oreo cookies are loved by many young children, however, to appeal this sugary treat to teenagers Dimension Plus has come up with Oreo Vinyl. It is a musical iteration of Oreos in form of edible records that play music, just like vinyl records – but these are absolutely edible. This way the firm is even aiming to encourage teenagers’ passion for music.

As part of a campaign, the classic treat has been converted into a tiny, working record that plays different variations of the Oreo theme song when paired with a specialized record player that accompanies it. To achieve a record-like sound, the cookies are even engraved with specially formatted grooves that replace the classic branding. Moreover, local musicians were invited on-board to recreate the original Oreo theme music in their own individual styles.

The vinyl-like pattern is engraved on the cookies using a laser-engraving and cutting techniques. The Oreo Vinyl was recently awarded the Visual Communication Design Award in the annual Golden Pin Design Awards in Taiwan. This inventive campaign offers consumers a box of six cookies – each containing a different song, as well as the accompanied record player.

Oreo Vinyl

Image: Dimension Plus and Taiwan Design Center

Oreo Vinyl

Image: Dimension Plus and Taiwan Design Center

Oreo Vinyl

Image: Dimension Plus and Taiwan Design Center

Oreo Vinyl

Image: Dimension Plus and Taiwan Design Center

Oreo Vinyl

Image: Dimension Plus and Taiwan Design Center

Oreo Vinyl

Image: Dimension Plus and Taiwan Design Center

Oreo Vinyl

Image: Dimension Plus and Taiwan Design Center

Oreo Vinyl

Image: Dimension Plus and Taiwan Design Center

Via: Inhabitat

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