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Panasonic Introduces Vitrine Transparent OLED TV Concept at Salone 2019

Panasonic Introduces Transparent OLED Display Concept at Milan Furniture Fair

Updated September 6, 2019: Panasonic showed off its transparent OLED display concept at IFA 2019. While there was no word on the pricing or release date, Panasonic did say a production-ready model of the OLED TV set would be ready in time for Consumer Electronics Show 2020 in January.

Japanese electronics company Panasonic introduced a prototype Vitrine concept display at the Salone del Mobile 2019. It is a transparent OLED display designed as a glass cabinet to seamlessly integrate with any living spaces. The innovative concept is being displayed as part of the installation by Swiss furniture company Vitra.

Designed by Scandinavian designer Daniel Rybakken and Panasonic Design Kyoto, the display comprises a wooden frame that houses the transparent OLED. All the technological components are concealed within the wooden frame, which also serves as its base. When sitting ideal, the display looks like a seethrough object but when turned on, the transparent glass transforms into a vivid OLED TV, Rybakken informs on his website.

Daniel Rybakken said,

As a screen it no longer dictates its placement nor its role in the living space. The dominating large black surface is instead transformed into something that can highlight what’s behind, what’s displayed or nothing at all.

This prototype transparent OLED display looks into how new technologies can be seamlessly integrated into audio-visual devices to gel with our modern interiors. Panasonic has been showing transparent OLED display concepts for a few years now but we can’t guess when one of these prototypes will actually make inroads into the market and TVs will become an integral element of home décor even when not in use.

Panasonic Introduces Vitrine Transparent OLED TV Concept at Salone 2019

Image: Daniel Rybakken

Panasonic Introduces Vitrine Transparent OLED TV Concept at Salone 2019

Image: Panasonic

Panasonic Introduces Vitrine Transparent OLED TV Concept at Salone 2019

Image: Panasonic

Via: Panasonic

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