The world of illumination brands is a dog-eat-dog contest. While Artemide and Snohetta are the key players dominating the market, Seletti is slowly marching upward and may soon bulldoze the top tiers in the illumination industry. Known for adding flair and a playful twist to its creations, the Italian company has now introduced Gummy lamps, which they plan to showcase at the 60th–edition of the Milan Furniture Fair.
Gracing the floors of Salone del Mobile 2022, these Gummy Lamps are designed by Italian designer Uto Balmoral. This is the second collaboration between the designer and the Italian company Seletti. Previously, both partnered to roll out the WONDER lamp light which became an instant hit. Staying true to their notorious identity, the Gummy Lamps includes fairytale figures of the dwarfs transforming them into nice and funny lamps.
The character dwarfs exhibit bright colors and burst into everyday life to bring lightness and liveliness to homes. The lamps are available in three models; sleeping, snooping and working. All three models have can be used in multiple settings. For example, sleeping is to reconcile sleep and make every dream magical; snooping is to keep tabs on recipes in the kitchen; while working is to be placed in the office for company and support during working hours.
Apart from the Gummy Lamps, Seletti would also exhibit Colonna designed by Fabio Novembre that functions both as a table and a lamp. In addition, the company will also bring Sparrow Lamp designed by Marcantonio to Milan. All these items form part of the multifaceted lighting catalog of the company.