Starbucks has declared pink the color of the season with the launch of its Pink Drink merch collection, which will definitely get Elle Woods’ approval from Legally Blonde. Clad in shades of pink, the new Starbucks collection is inspired by the beloved Pink Drink, the Strawberry Açaí Refresher with coconut milk and strawberry inclusions. The Pink Vibes merch collection comes packed with trendy Owala water bottles to strawberry cups and everything in between.
Available at select US coffeehouses starting July 7 and the online Starbucks shop, the Pink Drink merchandise collection feels like a tribute to the fans of the viral drink. The 2016 drink was among the first Starbucks viral beverages, inspiring the hashtag #pinkdrink on social media before it officially joined the Starbucks menu in 2017.
“Pink Drink is one of the most beloved Starbucks beverages and the fandom continues to grow…There’s a mood-boosting piece to it. We just wanted to take what people love and make sure that it threads through the collection,” shared Kap Pitarys, who leads merchandise strategy for Starbucks, in the press release.
The new collection extends the fun and playful spirit of pink energy beyond the cup, spanning Owala and Miir bottles, strawberry tumblers, a keychain with a pink pouch, hair clips, and a belt bag. The coffeehouse also confirmed the viral pink Bearista collectible cup, teased a while ago, would be at the center of its next installment of the sought-after lineup.
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The iconic Bearista glass cold cup will be available starting July 13 in a summer makeover. The new limited-edition Glass Bearista Cold Cup – Pink Edition comes with an adorable ball cap and strawberry straw topper.
The coveted collectible, part of the Pink Drink-inspired collection, is priced at $32.95. Starbucks Rewards Reserve members will have early access to the collectible cup starting July 9. So, you better have your calendar marked. As for the rest of the Starbucks Pink Drink merch collection, it is likely to fly off the shelves, so you need to hurry up. The drinkware is priced between $20 and $33, while the accessories range between $15 and $35. We don’t know about you, but Elle Woods would get it all.
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