The goal of any property vendor is to sell their property for their ideal sale price. In order to achieve the desired sale price, there needs to be strong negotiation and market forces in play. Triggering buyer demand for your property is the critical factor to the successful sale of your property. The start of 2016 has seen the demand for Australian property slowing down compared to previous years.
As a result, some economists are claiming that prices in some areas are at a standstill or may even decline as the market prices are corrected. To get the best price for your property, it is important that you partner with a real estate sales agent that knows how to drive interest and demand to your property listing so you will have the best chance of getting your desired sales price. Some traits you should look out for while selecting a property sales agent, as suggested by LocalAgentFinder, are:
Negotiation skills
This is the most important skill that you want your real estate agent to have. They need to know how to negotiate and turn no’s, rebuttals or hesitations into yes’s that close the deal. You want to get the best price for your property. A strong negotiator will help you present your property so it appears valuable and attractive to the prospective buyer; and will motivate them to act quickly.
Marketing skills
The agent that you hire needs to have the skills to attract the right people to your property’s listing. Find out if they have a database of prospective buyers or if they engage in any marketing activities to drive buyer interest, such as:
- Telemarketing
- Leaflet drops
- Sales letters
- Open house inspections
- Print advertising
Agents should also be aware of the niche buyer markets they can pitch your property to, including:
- Foreign investors (such as Chinese investors who accounted for 14% of property sales in the fourth quarter of 2015)
- Retirees (the baby boomers and Generation-X are starting to age and retire. People in this growing market are seeking affordable lifestyle properties)
- Local investors (people looking to invest in cash flow properties with attractive rental yields)
Good communication and transparency
Transparency builds trust with buyers. And good communication builds rapport with sellers. Select an agent that will communicate with you quickly and will provide you with full transparency throughout the sale of your property.
Ethical
There are many issues concerning the Australian public when it comes to the practices that some real estate sales agents are adopting. One of the main issues that is highlighted in the market is underquoting prospective buyers to get them attending open house inspections, auctions and appointments. David Hooper from Savoy recently said, “There has been complete silence within the industry about it, there is no agency at all that has publicly tweeted or said anything about this.” Wakelin Property Advisory director Paul Nugent was quoted saying,
No one can help it if market forces take a property over and above, but as long as it’s available for sale somewhere between that [quote] range.
Maximise the odds of a successful property sale by hiring a real estate sales agent with positive traits and qualities. The real estate market is anticipated to be a fierce one in 2016. The right real estate agent in your corner will add a greater sense of confidence and convenience for the sale of your property.
