Carling, UK-based beer brand has launched the world’s first beer button that allows you to order Carling beer without the need to go online. The company collaborated with Hi Mum! Said Dad to materialize the beer-ordering-button for beer lovers. The company has simplified the process of buying a Carling chilled beer for an improved shopping experience and attracting more customers. This way the company will get more exposure online and increase its brand value. Using this device is pretty simple – just push the button, and you will be delivered a chilled beer by the integrated grocery chains. To keep the ball rolling, Carling has collaborated with the UK’s top grocery retailers – Tesco, Asda, Morrisons or Sainsbury for an instant delivery.
This small square device with rounded corners has a black body decked in an attractive red border. A companion smartphone app adds beer to your online shopping cart. Thereafter, you can place an order for a Carling beer simply with the push of a button. Introduction of the beer button is a way to increase customer satisfaction rate and brand reliability.
Craig Wills, M.D. of Hi Mum! Said Dad explained that this innovative product offers convenience to drinkers, perfectly in tune with IoT. You can use it as a keychain, and order a beer from anywhere to be delivered at your home. With Carling Beer button in hand, drinkers can instantly buy a beer when they are out of stock while watching their favorite stuff on TV. Such easy order placing buttons not only help customers to order their favorite products but also enables brands to survive in the competitive market. Just like Dominos easy order button that orders a crispy pizza and delivers it to your doorstep.