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Home » News » Dolby Vision 2 to Debut at IFA 2025 as Hisense Takes First Slice of ‘Content Intelligence’ Tool

Dolby Vision 2 to Debut at IFA 2025 as Hisense Takes First Slice of ‘Content Intelligence’ Tool

Could this reignite the plateauing industry that is jockeying hard to sell TV’s?
Atish SharmaBy Atish SharmaSeptember 3, 20255 Mins Read
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Dolby Vision 2
Image: Dolby Laboratories
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If ever there were a case for the phrase ‘decades in the making,’ it would be Dolby Vision 2. The long-awaited upgrade has been years in development, building on Dolby’s reputation for redefining how we experience visuals. For the uninitiated, Dolby Vision is a cutting-edge video technology that enhances brightness, contrast, and color in every scene, making images on screen appear more lifelike than ever.

In technical terms, Dolby Vision delivers a superior High Dynamic Range (HDR) experience, bringing ultra-vivid colors, deeper contrast, and exceptional detail that transforms home entertainment into a stunningly lifelike viewing experience on supported TVs and streaming platforms. I have even heard a Dolby fanboy jot on Reddit, “It offers a picture so vivid and seamless it feels you are a part of the action.” Well, that’s certainly an exaggeration in my opinion, but precisely the idea Dolby Vision sold to TV companies a decade back.

In the last ten years, TVs have come a long way – screens are brighter, colors look richer, and the processing power behind them has leveled up just as much as the rest of the tech world. With TV sales dipping to a new low, Dolby took it upon itself to revive the idiot box’s old glory. And the idea they are baiting is Dolby Vision 2 and Dolby Vision 2 Max, as reported by Tech Radar. For the time being, we will stick to the former only.

Dolby Vision 2 Optimized for Live Sports and Intense Action

Dolby Vision 2 introduces a slew of features designed to solve common viewing frustrations while unlocking the full potential of modern displays. As penned by Engadget, “The second iteration has been updated to meet the capabilities of today’s TV technology and the ever-expanding set of artist tools.” This implies a more powerful image engine, better optimization for your TV, and features that go beyond HDR.

So, how does the news of Dolby Vision 2 making a debut at IFA impact our lives, or, for that matter, our TVs? Well, for many of us (at least for me), watching TV is more than just entertainment. It’s a way to escape my personal and professional life and connect with the characters and stories. And if I’m caught up in a game of football or cricket, the immersion is next level. But too often, the thrill takes a hit; whether it’s dark scenes that lose detail or fast-paced action that turns jittery. I still can’t get over how terrible the viewing experience of the infamous GOT episode ‘The Long Night’ was. It was one of those instances where I truly wondered if my TV could adapt to the room, delivering a picture quality without compromising on the artistic intent the director had intended.

This is something Dolby Vision 2 plans to work on, thanks to its ‘Content Intelligence’ feature. As reported by The Verge, the AI-driven system ensures what you see matches the creator’s intent, no matter your setup. So, how is this possible? Well, ‘Content Intelligence’ includes tools like ‘Precision Black’ to help keep darker scenes visible and ‘Light Sense’ that detects ambient light to create the best picture. The latter tool builds on Dolby Vision IQ, using the TV’s sensors and embedded lighting data to adjust brightness and color based on the room’s conditions. This ensures perfect visuals whether someone is watching in a sunlit den or a darkened home theater.

As far as the sports junkies are concerned, Dolby Vision 2 optimizes fast-paced content with tailored white point adjustments and smoother motion, making every goal or straight drive feel razor-sharp. Another highlight of the tech is ‘Authentic Motion’, a groundbreaking tool that reimagines motion handling.  As reported by CNET, “Traditional motion smoothing often gives movies an unnatural soap opera effect, frustrating cinephiles.” Dolby Vision 2 comes as a saviour, letting creators fine-tune motion shot by shot, eliminating judder while preserving a cinematic feel.  

Innovation That Leverages Hardware Capabilities

Then we have a feature called bi-directional tone mapping, which leverages the capabilities of today’s high-end TVs, like RGB-MiniLED and OLED models, to deliver brighter highlights, deeper contrasts, and richer colors. Unlike traditional tone mapping, this approach lets creators optimize for a display’s strengths while the TV fine-tunes the output, creating a picture that’s both technically stunning and true to the original vision, Digital Trends points out.

Dolby Vision 2 comes in two tiers to suit different needs. The standard version brings these next-generation features to mainstream TVs, offering a significant leap over the original Dolby Vision. For those with premium displays, Dolby Vision 2 Max unlocks additional capabilities, pushing high-end models to their limits.

Hisense Secures the First-Mover Edge

Another big news associated with the release is Hisense getting the first piece of the tech. First broken by Gizmodo, followed by Tom’s Guide confirmation, Hisense is leading the charge, integrating Dolby Vision 2 into its RGB-MiniLED TVs, powered by MediaTek’s Pentonic 800 chip and MiraVision Pro PQ Engine. Some reports suggest that French media giant CANAL+ is also on board, enhancing its movies, shows, and live sports with Dolby Vision 2.

With over 350 TV models already supporting Dolby Vision from brands like LG, Sony, and TCL, more manufacturers are likely to adopt this new standard, and I expect to see Dolby Vision integration by all these brands, well before CES next year. There’s even buzz that Apple’s next Apple TV 4K could support Dolby Vision 2. But these are only rumors for now. If you’re wondering about your current TV, there’s no need to panic.

Dolby Vision 2 is backward compatible with existing Dolby Vision content, so your setup won’t become obsolete, as CNET reassures. However, to experience the full range of AI-driven features and motion control, you’ll need a compatible display. The transition will be gradual, giving you time to upgrade when it suits you.

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Atish Sharma
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Atish Sharma is a seasoned journalist, theatre director, and PR specialist with over ten years of experience in print, electronic, and digital media, based in Shimla, India. He's played pivotal roles as a field journalist at Hindustan Times and currently serves as the Managing Editor at Homecrux, where he writes on consumer technology, design, and outdoor gear. When not working on his writing projects, Atish loves to explore new Kickstarter projects, watch cult classic films, interview designers, and ponder existential questions.

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