Haunted houses are usually the most popular attractions on Halloween but it is slightly different this year. Covid-19 pandemic has forced people to limit their plans to go outdoors, resulting in lesser business at Halloween haunted attractions. Japanese horror event production company Kowagarasetai, which roughly translates to “the Scaredy Squad” in Japanese, has devised a way to revive their business during this crucial phase.
The company is offering a drive-in haunted house attraction that offers a frightening experience while following the stringent social distancing guidelines. Visitors are left in cars in a dark place with a pair of speakers that plays the haunted story of the drive-in experience – and then starts the scary zombie play!
Visitors are suddenly surrounded with blood-soaked ghouls and scary-faced zombies that are in a slaying mode. They begin rolling all over the car, as if ready to break into it. All this is done by professional actors only to scare visitors and make them shout in fear!
Kowagarasetai’s concept revolves around making customers scream in a confined space (car) so that they can bring out all their fearful feelings, either of Coronavirus or anything else!
The car is left all blood-stained after the thrill. The vehicles are wiped down with alcohol after each play and also covered with plastic for safety. This drive-in haunted house experience is gaining a lot of traction in Japan.
Kowagarasetai’s founder Kenta Iwana told CNN that the drive-in haunted house experience started out as a summer-only attraction in July. Its tickets were sold out on the day they went on sale.