Few tech rivalries burn as hot as the one between Samsung and LG. Anything Samsung does, LG does better, and vice versa. On the pretext of CES 2026, LG has decided to enter the Art TV arena and challenge Samsung’s long-standing dominance in the lifestyle TV segment with the introduction of the LG Gallery TV.
First reported by Engadget, the Gallery TV targets the growing market for televisions that blend into home decor by displaying artwork, photos, or custom visuals when not in use for traditional viewing. Provided in 55-inch and 65-inch models, LG’s canvas-style display is designed to double as wall art, a niche that its competitors have mastered over the years.
Bloomberg reports LG’s move as that of a copycat, “imitating a style that has been popularized by rival Samsung in recent years,” while Tom’s Guide portrays it as the beginning of a battle to challenge Samsung’s supremacy in the Art TV niche. There is no denying that LG’s recent release directly competes with Samsung’s popular The Frame, which pioneered the category in 2017, followed by newer entrants like Hisense’s CanvasTV, TCL’s NXTFRAME, and iFFALCON’s Mural. It will be interesting to see how LG markets its iteration of Art TV and segregates it from its competitive brands.
The LG Gallery TV already boasts an array of features, including a MiniLED backlight paired with the α7 AI Processor, which delivers 4K resolution and bright, detailed visuals for both entertainment and art display. Unlike some competitors that rely on OLED (which can risk image retention with static content), LG opts for MiniLED to ensure durability during prolonged static image use. LG points in its press note that the TV comes with a specialized screen coating that minimizes glare and reflections, creating an authentic canvas-like appearance.
The LG Gallery TV has Gallery Mode, which LG claims is “developed in collaboration with museum curators.” The Gallery Mode helps optimize brightness, color, and texture reproduction to mimic original masterpieces. It also automatically adjusts picture settings based on ambient lighting for consistent clarity throughout the day.
Design-wise, the Gallery TV boasts a slim, flush-mount profile with customizable magnetic frames. “Availability of the attachable Gallery TV frames may differ by country. One type is included, and another type is sold separately,” LG states. When it comes to content, LG Gallery TV relies on the ‘LG Gallery+ service,’ which provides access to over 4,500 monthly-refreshed works, spanning fine art, cinematic scenes, gaming visuals, and animations. Users can also generate custom images using generative AI, upload personal photo libraries, and pair visuals with background music from built-in tracks or streamed playlists via Bluetooth. The TV offers ample internal storage for curating favorites.
Beyond its art and content capabilities, the Gallery TV delivers premium entertainment with AI Sound Pro providing virtual 9.1.2-channel immersive audio. Pricing and exact availability details remain under wraps for now, with more information expected at CES 2026. Whatever the case, LG’s foray into the Art TV market clearly intensifies competition among leading tech brands, with all vying to capture consumers seeking displays that function beyond a basic idiot box.
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