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Home » Architecture » IKEA builds replica of real Syrian home at its flagship store

IKEA builds replica of real Syrian home at its flagship store

Monika ThakurBy Monika ThakurNovember 12, 2016Updated:May 16, 20242 Mins Read
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25 Square Meters of Syria
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In partnership with the Red Cross and ad agency POL, IKEA has installed a replica of a real Syrian home at its flagship store in Slependen, Norway. The replica called ‘25-Square-Meters of Syria’ depicts the real-life condition of an apartment in Damascus.

This heartbreaking pop-up installation is a part of Norway’s annual TV-Aksjonen fundraising event. It’s installed to make shoppers aware of the current living conditions in war-torn Syria. The TV-Aksjonen has pledged its donations this year to aid those living in war and conflict zones.

The display offers a sobering glimpse inside the life of Rana, a refugee woman and her family of nine. There is a footage of Rana and her two-bedroom apartment in Damascus built from rough concrete blocks. Furthermore, the installation has been furnished with a few thin mattresses and plastic window coverings.

Besides featuring the company’s own products, 25 Square Meters of Syria tells the story of a refugee and her everyday struggle. This installation was put on display from October 17 to October 31, 2016, and nearly 40,000 people are estimated to have visited the Syrian home replica weekly.

25 Square Meters of Syria
It has been installed in partnership with the Red Cross and ad agency POL
25 Square Meters of Syria-3
It shows glimpse inside the life of Rana, a refugee woman and her family of nine
25 Square Meters of Syria
Showing awful condition of war-torn Syrian home
25 Square Meters of Syria-3
Structure of the pop-up installation is made from concrete
25 Square Meters of Syria
It is a part of Norway’s annual TV-Aksjonen fundraising event
25 Square Meters of Syria
The installation depicts real-life condition of an apartment in Damascus

Via: MyModernMet

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25 m2 25 Square Meters of Syria Damascus IKEA IKEA Syrian Home Replica POL Pop-up Installation Red Cross Syria Refugee Home Syrian Home Replica TV-Aksjonen
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Monika Thakur
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Monika is a young blogger, who likes sharing her opinion about trending consumer products and gadgets. When she is not educating readers with her writings, she’s most likely educating herself by reading her favorite stuff. She also has love for creativity and music.

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